SITUATION

We’re at a turning point in our business and have opportunities for growth. Is our foundation strong enough to sustain growth as it currently stands?

MOST LIKELY SIGNALS

Your day-to-day has become a struggle. Your business lacks clarity and direction. You are growing quickly but not sure you're ready. You're moving forward without a clear plan. You operate in silo’s. This isn’t what you thought the business would be. Your foundation feels like it’s built on a house of cards.

TRANSPARENT PROCESS

  1. BOOK AND PAY $250 DEPOSIT

  2. AGREE DELIVERABLE & DETAILS IN SESSION

  3. EXPERT SUBMITS DIGITAL STATEMENT OF WORK

  4. YOU DECIDE GO/NO-GO

  5. NO-GO = DEPOSIT RETURNED TO YOU

  6. GO = PAY REMAINING $, WORK STARTS

DELIVERY TIME

8 days

COST

AU $ 5,250 excl. GST

HOW WE WILL HELP YOU

  • Following the discovery call and your confirmation of the Statement of Work, Victoria will ask you to provide essential information which needs to include; current objectives, key deliverables, timeline and agree key stakeholders and responsibilities.

  • Following the review, Victoria will set up a 2 hour video workshop session with your key stakeholders and ask questions about your information.

  • On receipt of the above, Victoria will review contents and develop a questionnaire exploring current beliefs, values and defining moments, and how they may be affecting results.

  • Victoria will interview 4 x agreed contacts via phone, each for one hour, for further elaboration.

  • Once complete, Victoria will collate findings into a draft Guiding Principles framework including a draft Vision.

  • Victoria will host a  2hr video conference to present and discuss draft framework, workshopping content until directional consensus is reached.

  • Victoria will then finetune framework based on workshop outputs for final presentation.

  • During a 2hr video conference Victoria will present final draft, generate feedback and approvals, and establish core SMART goals to embed framework into business.

  • Based on the feedback Victoria will present during a 2 hour video conference the final strategic document for approval from all key stakeholders.

RESULTS & OUTPUT

  • Establish long term vision resulting in set of core guiding principles that underpin your business. We’ll simply describe what you do as a business, why you do it and how you’re different.

  • Provide clarity around business definition.

  • Redefine unique point of difference.

  • Reframe beliefs aligned to who you want to be.

  • Establish Guiding Principles built on defining moments to drive collective thoughts and actions.

  • Vision, Mission & Values that excite and engage.

  • Inform creation of a clear directional roadmap.

  • Approved SMART goals to make vision a reality.

  • When owned and lived from the top down, an inspirational guiding framework is proven to inspire you and your team to achieve set goals.

  • Meaningful vision statements revealing company hopes and dreams can quantifiably drive uplifts in employee engagement and productivity.

  • With a big enough ‘why’, you work out the ‘how’.

I WILL BE HELPING YOU

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Name

Victoria Butler

Experience Keywords

Experience

Focus

Why relevant?

30 years

Develop Brand Strategy, Define Core Purpose, Create Unique Positioning, Clarify Vision, Articulate Mission, Create and Drive Success Roadmap, Develop Brand Strategy Toolkit, Embed Success Strategies, Facilitate Annual Brand Planning Workshops

Global Branding Expert

  • Victoria’s 25+yr experience creates brand value for blue chip corporates through savvy start-ups.

  • Proven operator, she’s worked in London, New York and Melbourne with both global & local remits.

  • Always increases the value of brands in her care via clear, simple, proven success frameworks.

  • Consolidated Elders’ offer resulting in collective growth by guiding where they are heading, and why.

  • Established vision framework for Lifelounge Group to erase ‘silo’ mentality between separate divisions, driving profitable cross-divisional collaborations.

  • Guided clarity of vision for IT Simple group of businesses. Successfully consolidated, re-engaged, repositioned and renamed to The Dando Agency.

  • Unique approach successfully marries brand experience with coaching techniques to elicit critical insights required to develop world class solutions.