SITUATION

Our brand is tired and needs a positioning review. Can you help us with a brand refresh and a way forward?

MOST LIKELY SIGNALS

Your sales are down in your core consumer segments and your key brand health indicators are very poor. Your marketing communication isn’t resonating and lacks the desired punch. You are struggling to address your brand issues and it is hard to find a starting point.

TRANSPARENT PROCESS

  1. BOOK AND PAY $250 DEPOSIT

  2. AGREE DELIVERABLE & DETAILS IN SESSION

  3. EXPERT SUBMITS DIGITAL STATEMENT OF WORK

  4. YOU DECIDE GO/NO-GO

  5. NO-GO = DEPOSIT RETURNED TO YOU

  6. GO = PAY REMAINING $, WORK STARTS

DELIVERY TIME

5 days

COST

AU$ 2,499 excl. GST

HOW WE WILL HELP YOU

  1. Following the discovery call and your confirmation of the Statement of Work, Marcus will ask you to provide essential information which needs to include; brand book, core consumer target, current brand health tracking report, brand funnels, recent marketing communication.

  2. Marcus will then spend 2 days reviewing your inputs.

  3. Following the review Marcus will set up a 2-3 hour video workshop session with your key stakeholders and ask questions about your current brand health and other relevant information.

  4. Over the next 3 days Marcus will develop a revised brand positioning.

  5. During the final 2-hour video session Marcus will present 2 new positioning territories, presented as imagery and copy, and 2 new brand logos and present a way forward ready for implementation.

RESULTS & OUTPUT

A refreshed positioning, and new logo delivers a renewed energy and focus internally and sets the platform to drive organic sales growth for the organisation.

I WILL BE HELPING YOU

Name

Marcus Millgate

Experience Keywords

Experience

Focus

Why relevant?

28 years

developing customer-value propositions, provide digital transformation advice, map customer journeys, develop creative platforms, design omnichannel strategies, design retail architecture, develop marketing collateral, build content strategies, author brand repositioning, create brand templates, design copy strategies, assessing portfolio strategies, creating product design

Brand Management & Retail

  • With over 20 years in Branding, Marcus has worked with many of the world’s leading brands across all categories, globally, regionally and locally.

  • Marcus has delivered hundreds of global, regional and local brand campaigns.

  • He managed the development of central brand creative and it’s execution, rolling them out across 186 countries, and educating creative teams across multiple geographies.

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