SITUATION
Our brick and mortar stores are dying. We need help to experientialise our retail presence. How can we breathe life into our retail offer?
MOST LIKELY SIGNALS
Your physical store sales plummeting, and your store footfall is dwindling. Your average dwell time has been suppressed and there is a lack of customer engagement within the retail space. Your retail environment feels flat and passive. There's a clear need to provide touch-less & contactless solutions.
TRANSPARENT PROCESS
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BOOK AND PAY $250 DEPOSIT
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AGREE DELIVERABLE & DETAILS IN SESSION
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EXPERT SUBMITS DIGITAL STATEMENT OF WORK
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YOU DECIDE GO/NO-GO
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NO-GO = DEPOSIT RETURNED TO YOU
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GO = PAY REMAINING $, WORK STARTS
DELIVERY TIME
10 days
COST
AU$ 14,000 excl. GST
HOW WE WILL HELP YOU
Following the discovery call and your confirmation of the Statement of Work, Andy will ask you to provide essential information including; current retail strategy, experiential and events programmes, details of your retail presence/footprint, overview of key products and services and current/upcoming campaigns.
On receipt of the documents, over the next 2 days Andy will review the information and commence drafting an Experiential Retail approach.
Andy will call your key stakeholders for one hour each to discuss your current retail environments and identify opportunities to develop the experience and compel participation.
During a final 2 hour video session, Andy will present and submit the Experientialising Retail plan to you.
RESULTS & OUTPUT
A comprehensive approach for experientialising your retail portfolio and/or presence, including a review and definition of roles for retail sales personnel as well as recommendations for tech and digital first enhancements.
Experiential programme for retail, store concept and thematic, zoning and footfall plan.
Technology and innovation recommendations, retail sales personnel engagement and training plan.
I WILL BE HELPING YOU
Name
Andy Dougan
Experience Keywords
Experience
Focus
Why relevant?
23 years
developing business strategy, designing growth strategies, defining on-trade approach, developing creative platforms, creating experiential platforms, establishing cultural equity, developing launch plans, managing pitch process, developing loyalty programmes, transform events approach, advising on partnership marketing
Experiential Marketing & Growth
Andy is an exceptional marketing leader with over 20 years experience delivering experiential solutions for some of the worlds leading retail brands.
Andy is passionate about the convergence of creativity, data, tech and innovation to deliver experiences that command attention, secure a lasting impression and influence people’s behaviour, in order to drive growth.