SITUATION

Our creative is testing very poorly. Consumer opinions are shifting. What are our options?

MOST LIKELY SIGNALS

You have been working with both your strategic and creative agencies and/or internal teams on new campaigns. You have been in endless rounds of research, but it isn’t sticking and you are struggling. It seems hard to find the cause. Campaigns are not returning the desired KPIs and lack impact.

TRANSPARENT PROCESS

  1. BOOK AND PAY $250 DEPOSIT

  2. AGREE DELIVERABLE & DETAILS IN SESSION

  3. EXPERT SUBMITS DIGITAL STATEMENT OF WORK

  4. YOU DECIDE GO/NO-GO

  5. NO-GO = DEPOSIT RETURNED TO YOU

  6. GO = PAY REMAINING $, WORK STARTS

DELIVERY TIME

7 days

COST

AU$ 2,950 excl. GST

HOW WE WILL HELP YOU

  1. Following the discovery call and your confirmation of the Statement of Work Marcus will ask you to provide essential information  which needs to include; information about the company and product portfolio, the current strategic brief, and any supporting documents that led to the insight, along with the lead creative.

  2. Marcus will then spend 2 days reviewing your inputs

  3. Following the review Marcus will set up a 2-3 hour video session with your key stakeholders and ask questions about your current brief, current creative and other relevant information.

  4. Over the next 3 days Marcus will then develop a revised strategic brief with an amended single minded-idea

  5. During a final 2-hour video call Marcus will present 3-5 strategic platforms extending from the revised brief which will include copy and imagery presented as creative territories for research.

RESULTS & OUTPUT

  • Refreshed creative idea(s) for research

  • Moving from your creative stalemate to being more able to hit your in-market deadlines

I WILL BE HELPING YOU

Name

Marcus Millgate

Experience Keywords

Experience

Focus

Why relevant?

28 years

developing customer-value propositions, provide digital transformation advice, map customer journeys, develop creative platforms, design omnichannel strategies, design retail architecture, develop marketing collateral, build content strategies, author brand repositioning, create brand templates, design copy strategies, assessing portfolio strategies, creating product design

Brand Management & Retail

  • Marcus has delivered hundreds of global, regional and local brand campaigns.

  • He managed the development of central brand creative and it’s execution, rolling them out across 186 countries, and educating creative teams across multiple geographies

  • Marcus has worked in Liquor, Consumer Electronics, FMCG, Pharma, Luxury Goods, Fashion, Health & Wellness, Sport, Transport, Finance

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