Experiential Marketing & Growth

Andy Dougan

Introduction

Global brand, product & services specialist, passionate about the convergence of creativity, data, tech & innovation to deliver experiences and entertainment that drive growth

I can help you with

developing business strategy, designing growth strategies, defining on-trade approach, developing creative platforms, creating experiential platforms, establishing cultural equity, developing launch plans, managing pitch process, developing loyalty programmes, transform events approach, advising on partnership marketing

Biography 

An exceptional leader with over 23 years experience delivering effective brand experiences and marcomms solutions. 


Commercially savvy with an excellent track record in creating and developing successful teams through the nurturing of talent and the establishment of winning, entrepreneurial cultures. 

An excellent networker, who excels in developing trusted partner relationships with senior stakeholders, partners, colleagues and direct reports. With an impressive track record in driving organic growth and opening up & nurturing business development opportunities. 


An ex Army Officer, my career in marketing communications began in 1996 when I realised that being a member of a touring rock band, was likely to be a short-lived career and was drawn towards the creative world of marketing solutions.


Since then I have focused on creating & delivering experiences for some of the world’s leading brands including:  Diageo, BAT, Shell, BMW, Huawei, Jaguar Land Rover, Jumeirah, Amex, RBS, Emirates Airlines, PepsiCo, TJX & Microsoft.

 

With a mixture of agency and brand side roles, I have been fortunate to work across a broad range of sectors at a global, regional and local level and am well versed in navigating complex organisational structures and managing multiple stakeholder relationships to successfully stimulate growth for the brands I have partnered with..

 

In June 2016, I returned to join Geometry Global (flagship agency of WPP’s global brand activation network), as Head of Experiences and a Global Business Partner .

 

I am passionate about the role and value brands can play in an ever increasingly experience led, digitally enabled world. And their potential to not only leverage but also influence culture.


I am also an active board member of Elevate (The mentoring programme for the events and experiential industry) and a Trustee for Action for M.E.


A lifelong supporter and sometimes player of rugby, I place great emphasis on physical and mental wellbeing. Am also an avid musician (piano and guitar) and father of two gorgeous boys.

YEars of Experience

23 years

LOCATION

London, United Kingdom

Countries worked IN

UK, USA, UAE, China, Hong Kong, Germany

SECTOR KNOWLEDGE

Retail, FMCG, Travel & Tourism, Automotive, Financial Services, Beverages, Utilities, Technology, Lifestyle, Entertainment, Events Management

LANGUAGES SPOKEN

English

Consultation per Hr

AU$ 170/hr
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