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Communication Strategies in Sustainability

Anne Vanlaeys

Introduction

Sustainability considerations are increasingly important to customers in their everyday choices and purchases, but also to investors and stakeholders. Not only do brands need to have a Sustainable Strategy but they also need to excel in making it come to life and communicating it in relevant & efficient means. I can help you in establishing your Brand and Communication strategies in Sustainability.

I can help you with

Developing Sustainability Communication Strategies, Narrative & core message prioritization, Direct to consumer communications, Corporate Communications, Establishing Brand Strategies in Sustainability, Creating Shared Value, Sustainable design, Collaborations and partnerships

Biography 

25 years of international experiences that have played to my agile nature and nourished my thirst for achievements whichever the context.

In this time, my biggest achievements have been each time former clients have called me back to work with them again in their new roles or challenges.

After having graduated from an International Business School, I started in marketing and sales functions across many geographies (France, UK, Romania, Russia, Senegal) at PepsiCo, TetraPak and BAT. These experiences client-side gave me invaluable insights into the clients briefs I would next work on when moving to the Agency world.

I joined Advertising Agencies (Mc Cann, Ogilvy, Geometry) to continue multiplying experiences in so many eclectic sectors such as Luxury goods, Alcohol, Food and Travel & Tourism. 

I grew to hold a Regional Director role (Eastern and Western Europe) to then lead a Brand team worldwide where the key mission being to redefine the brand strategy and manage stakeholders around the world.

I then became Managing Director of Geometry entities (part of WPP) for 7 years in France and then Hong Kong, where the challenge was to turn around the businesses and strengthen the offer – which I did and confirmed my lifelong belief that qualifications are not enough to succeed: the capacity to work as a team and in a trusted environment are instrumental.

Last but not least, I have always been passionate about Sustainability and having graduated (with merit) from the Cambridge University in Business Sustainability Management it has contributed in my capacity to help businesses define and implement their Sustainability strategies. 

YEars of Experience

25 years

LOCATION

Hong Kong

Countries worked IN

Hong Kong, France, UK, Russia, China, Vietnam, Japan, Canada, Italy, Switzerland

SECTOR KNOWLEDGE

FMCG, Luxury Goods, Travel & Tourism, Transport, Education

LANGUAGES SPOKEN

English, French