Customer Experience & Go To Market Strategies

Barbara Stewart

Barbara Stewart


Passionate end-to-end Customer Experience and Marketing consultant with a knack for distilling complexity into simplicity. Extensive hands on experience creating and deliver customer centric programmes that ultimately deliver value back to businesses and their customers.

I can help you with

Develop Go To Market Strategy, develop Customer Experience Strategy, carry out market analysis, develop Business Model Canvas, implement customer transformation programmes, design business growth strategies, advise on growth hacking


Marketing subject matter expert with vast B2C & B2B experience in a variety of sectors. 

I am strategically minded with excellent implementation experience across brand behavioural economics, CRM, digital, social, content, ATL, BTL, shopper/retail and trade. 

Working in partnerships with my clients, often as an extension of their team. I specialise in customer experience planning to unearth insights that direct business transformation and shape market propositions that deliver value exchange for customers.

The last 17+ years, I’ve been obsessed with my clients’ customers and how to deliver value back to both brand and customers. I believe really getting to know your customer is key for long term business success.

  • I’ve helped a coffee machine go from number 4 to number 1 (based on sales volume)

  • Increased a retailer's sales by 24%

  • Delivered 300% increase in click through rate for an online retailer

  • Increased sales by 27% for stationery company

  • Repositioned a telco for IOT.

I have worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes.

My experience includes driving strategy, development, and execution of campaigns, creating a highly effective and targeted approach to help drive both acquisition and retention growth. Creating annual and quarterly marketing plans and targets for clients segmentation models. Presenting regularly on programme performance and success.

Overseeing cross-functional teams to create segment optimised campaigns. Partnering with sales to monitor lead flow and to optimise impact of marketing activities. Generated break-through analytical insights to determine marketing strategies, and to drive significant response improvement and efficiency. Continually measure, monitor and drive improvement in programme approaches looking for opportunities to increase effectiveness and efficiency.

Throughout my career, I have mentored people and organisations, in the pursuit of excellence. I've helped companies to develop their business, brand and marketing strategies, run workshops and consultancy projects. I am focused on how companies become purpose-driven and nurture a high performance culture.

I'm an award-winning marketer with proven ability to create and implement successful and measurable industry-focused marketing strategies and integrated campaigns to drive reputation and business growth.

Previous roles have seen me act as part of an exec management team, running Global Australasion, and Pan-European client relationships. Key strengths lie in growth hacking, product innovation, agile marketing, proposition development through the lens of customer centric experience thinking.

YEars of Experience

18 years


Barcelona, Spain

Countries worked IN

United Kingdom, Spain, USA, Canada, Mexico, Netherlands, Germany, Italy, Portugal, France, Australia, South Africa, New Zealand


FMCG, Travel & Tourism, Financial Services, Health Care, Pharma, Real Estate, Public Sector, Retail, Consumer Electronics, Utilities, Charities, Hospitality