If you need advice, support or direction in navigating through the creation of a marketing strategy and tactical plan for a steady course to your intended destination, or fresh strategic thinking in getting to the heart of a marketing problem and generating solutions to your business issues, I can help you.
I can help you with
Creating the ideal customer experience, Mapping out clear and actionable marketing strategies, root-cause business & customer issues, Smart adaptability to change, embrace constant experimentation with bleeding-edge sales and marketing vehicles, awareness of generational thinking & behaviour shifts, Hard-wire your leadership teams for customer curiosity
Before starting Rhumb Line Marketing Strategy Consulting, my previous roles included Head of Marketing for a global digital commerce agency, where I immersed myself in bleeding-edge digital marketing and ecommerce solution builds. I was Head of Marketing for the ANZ teams of Scholastic International. There, I created and managed a five-year marketing strategy and execution plan across seven business, four of which were complex, with up to 10 distinct customer segments. A large part of my responsibility was strategically engineering the go-to-market plan, brand positioning & perceptions, customer experience, and path-to-purchase for aggressive profit growth goals, using data and insights gained through digital interactions and constant customer research. I managed and helped build four eCommerce environments, with a multi-channel digital strategy including over two million eDMs per year.
Prior to that I worked for a marketing agency called G2 Global, which was the Brand Activation arm of Grey Advertising, both part of the WPP Group. While at G2 I worked as a Senior Strategy Planner with large global enterprise teams and brands, such as P&G, LG, BAT and others.
I also worked as a marketing & business strategy consultant under DaVinci Marketing, a global marketing consultancy, on a wide variety of clients and different industries. Additionally, in the US I was Director of Sales & Marketing for a large industrial supplier of building and landscaping materials, including a retail B2C storefront offering across three states.
If proof-of-worth lies in recent results, a quick snap shot shows I led a team which took a mature and previously declining global business to 20% growth and still climbing, via brand new ecommerce platforms, a reengineered, leaner process and an innovative eDM and digital channel strategy; or my leadership in the repositioning of a loyalty rewards catalogue to become a highly competitive stand-alone revenue stream, by creating a new ecommerce site refocused on CX/UX and a new eDM program that sustained a 52% open rate over 3 years - resulting in revenue doubling over 5 years. Or my part in the collaborative effort of a performance leadership team that resulted in 70% growth of a B2B trade channel over 4 years, more than doubling Head Office expectations.
YEars of Experience
Countries worked IN
USA, Australia, France, Netherlands, Denmark
Retail, Digital, eCommerce, FMCG, Data Analytics, Security, Publishing, Education, Higher Education, Wholesale