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Reputation Management & Crisis Communication

Clare Gleghorn

Introduction

I will support you to creatively approach communications and marketing challenges, and provide you with clear, practical and reassuring advice that will drive sound decision making and build trusted relationships with the people who matter most.

I can help you with

Strategic facilitation and creative brainstorming, reputation risk and issues management, corporate storytelling and repositioning, employee and stakeholder engagement, media strategy, corporate affairs and in-house communications team capability building and structure design, crisis communications

Biography 

A career communications strategist and leading consultant, driven by creative problem solving and the satisfaction of partnering with senior leaders to achieve values-based, nuanced, considered and smart outcomes through some of the most high pressure, high profile, sensitive, and complex challenges. 

My career began in state government working across a range of portfolios including youth affairs and employment programs, before setting up communications consultancy Clever Girl Media, which I ran in parallel to in-house roles spanning media relations, change management, internal communications, community and stakeholder engagement, issues and crisis management, and corporate storytelling.  

A stint in the UK saw me take up communications roles in the UK Government and Shell, before returning to senior roles in the Victorian State Government in planning and rail infrastructure managing community, media and stakeholder engagement activities, while completing my MBA at RMIT University. 

I moved to Edelman as Director of Corporate and spent four years there working across the global network on energy, crisis, and public affairs projects. 

I’m currently the CEO of Bastion Reputation Management, one of Australia’s leading strategic corporate communications and business consultancies. Creativity is the value I hold dearest and I apply this to everything I do - from lateral thinking in my day job, to cooking and entertaining, dabbling in design projects, travel and creative writing. 

YEars of Experience

15 years

LOCATION

Melbourne, Australia

Countries worked IN

Vietnam, Indonesia, UK, Australia, Singapore

SECTOR KNOWLEDGE

Higher Education, Energy, Sport, Financial Services, Construction, Transport, Infrastructure, Government

LANGUAGES SPOKEN

English