Cultural Insights & BIPOC Initiatives
I provide clients guidance and inspiration for brand positioning, marcomm, and new product development based on my expertise in social science and utilizing a range of research methodologies. And, I regularly consult on cultural insight and BIPOC focused initiatives.
I can help you with
uncover cultural insight, map cultural trends, develop/set-up insights programs, lead BIPOC initiatives, lead consumer research
I have over twenty years developing an acute insight and awareness of the influence of current and emerging trends, and consumer psychology on marketing strategies. Brands need to develop and evolve with an eye on the ebb and flows of cultural influences. Through utilization of effective qualitative and quantitative research, I transform information into usable tools that help create inspiring ideas and impactful marketing and branding of products and services.
I am passionate about motivating, mentoring and leading collaborative cross-disciplinary teams to discover innovative ways of how companies can solidify consumer awareness and brand loyalty in today’s diverse, multicultural, complex and evolving market place.
YEars of Experience
Long Beach, USA
Countries worked IN
USA, Mexico, United Kingdom, Germany, France, Russia, China, India
Financial Services, Housing, Retail, CPG, Technology