User Experience & Product Design

Monica Fernandez


I discover, design, and deliver human centred, feasible and impactful products through Design Thinking and Co-creation. I transform businesses through a research based and fast iterating design process.

I can help you with

Designing end to end digital products, conducting market and user research, creating early prototypes and conducting user testing, analysing customer journeys and redesigning customer experiences, creating design strategies and systems, defining value propositions and visual designs, preparing and leading Zero-based Design Thinking workshops, conducting CX/UX assessments


I am a Product Design Lead and User Experience Designer with an extensive experience as UI, Digital Art Director and hands on Designer.

My passion is to connect consumers and brands through all kind of digital artefacts/experiences, understanding users habits and behaviours, and stakeholders goals and needs in order to design innovative products that serve both sides. From research and ideation, to prototyping and testing, my job is to design products that actually work, and that can be tested before been developed to save time and money.

Consulting and adapting to the clients’ needs is part of my DNA as I have devoted years of my career as a contractor assisting clients around the world.

I was a Design Specialist Consultant in McKinsey for the last two years, and supported the Middle East Office, with my global expertise, in the digital transformation of the region’s emerging markets, as well as in cultivating the business value of design in clients’ needs.

Some of the main achievements include: setting up of a Digital Attacker Bank in Kuwait to create the bank's mobile app and a series of exciting end-to-end products; leading the ethnographic research and Design Thinking workshop to transform a pharmacy chain into a healthcare ecosystem in Saudi Arabia; designing a platform to monitor and identify opportunities for balance of payments for Saudi Arabia; and a  platform to understand and assess liveability standards across districts & domains in Abu Dhabi.

I spent a year in Mexico City working with Citi Group, fully dedicated to improving all sorts of digital banking solutions for CitiBanamex.

I have a diverse and versatile Product Designer background as I have worked with several Start-ups building products from scratch; global Advertising Agencies -- G2, M&C Saatchi, Leo Burnett, BMF, and Isobar - as well as major corporations such as TrueLocal, Yahoo!7, and Optus.

Although my focus these days is in product and strategy, I have a strong background as a visual and branding designer with a very fine eye for typography and design principles in general, so won't go away with average designs!

I hold a Bachelor’s Degree in Graphic Design and Visual Communications from PRODISEÑO, Caracas- Venezuela and an User Experience Design Certificate from General  Assembly, New York City.

YEars of Experience

20 years


Sydney, Australia

Countries worked IN

Australia, Mexico, UAE, Kuwait, Saudi Arabia, Venezuela


Banking, Financial Services, Health Care, Telecommunications, Education, Public Sector


English, Spanish

Consultation per Hr

AU$ 190/hr
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