Global Branding Expert

Victoria Butler

Victoria Butler


Iconic brands are born of shared passion, purpose and belief. From the top down and bottom up. Proven methodology finds a hook so compelling it creates a powerful reason to believe, embedding it in hearts and minds.

I can help you with

Develop Brand Strategy, Define Core Purpose, Create Unique Positioning, Clarify Vision, Articulate Mission, Create and Drive Success Roadmap, Develop Brand Strategy Toolkit, Embed Success Strategies, Facilitate Annual Brand Planning Workshops


Proprietary strategic framework born of 20+ years developing some of the world’s best loved brands, plus 8 years’ coaching and mindset mastery.

During a successful career in world class brand and communications agencies in London, New York and Melbourne, I’ve guided teams to develop ground breaking multi-disciplinary global and local campaigns that grew each brand in my care. Needing a new challenge, I invested 8 years learning what really makes people tick. 

I’ve developed innovations strategies for National Australia Bank, looking to the past to seek guidance for the future, while harnessing technology to put the customer first. I positioned a generic Australian beef brand into an awe-inspiring proposition that prompted Walmart China’s senior buyer to state: “In three years, you’ll be bigger than Ben Hur”. 

Businesses and brands that continue to adapt will win.

YEars of Experience

30 years


London, United Kingdom

Countries worked IN

United Kingdom, Australia


FMCG, Agriculture, Banking, Entertainment, Government, Kids, Youth, Automotive, Digital