Let me run straight at it.
Studies show 80 percent of customers have consumed more content because of the coronavirus outbreak than they did earlier. What is more, video is the type of content driving engagement numbers like never before. It's projected that by 2022, 82 percent of content creation is going to be video. By the end of 2020, the average man will observe 100 minutes of video content each day.
There is an unparalleled opportunity to turn to movie as a general way of consumer involvement, communication and retention throughout the COVID-19 pandemic.
Listed here are a couple of ways to incorporate video in your marketing strategy, over this time.
Make time to ensure you know exactly what you want to achieve with your content. Are you looking for involvement? Are you wanting to the keep customers you already have? Are you looking to share information about what your organisation is doing above and beyond the normal through the coronavirus struggle? Be certain those goals translate and will resonate before you send your campaign out the door. What is more, be realistic. This is a time to change your expectations about what consumers really do need.
There’s no doubt, consumers are becoming inundated with content at the moment. Everyone wants to tell their story. That is a good thing, in theory. However, research demonstrates that 43 percent of consumers believe the COVID-19 messaging they're getting right now is too similar. Everyone appears to be copying and pasting the “rest assured, we are doing what we can" line of communication, as opposed to speaking from the heart and differentiating themselves.
How do you change that?
Be certain you have a genuine purpose for your communication. Beyond having a company goal, your video content should give something back to the customer. After all, digital is all about customer experience. If your content is serving you, rather than your client, it is only likely to cause irritation. Establish a clear approach to audience participation and the out-take or don't send it. Be authentic to your brand. How can your company use its' unique and authentic voice to produce the sort of videos consumers do not just watch, but purposely look for and discuss?
As a business, pouring huge cash into video content creation might not pay off in terms of sales. That is why it's essential to keep your budget in mind. Use Insta-stories. Film items on your phone and use software such as iMovie to edit it. Ensure that your video content is mobile friendly.
Lastly, have a look around. The movies going viral throughout the... virus... are ones which bring people hope, information, and joy. Not doom and gloom. Real stuff, real stories of people and their lives, a touch of life-humour will go a long way.