A proven and successful set of templates to develop a short-term growth action plan for winning new clients, but also inspires a long -term focus on identifying the new business and client growth strategies needed to reach your long-term targets for growth. 
 
Stage One is an analysis of categories, where you can select from the below and develop an in-depth analysis of each ( depending on the type of business you are in ). The analysis includes; Category Forecasts, Top Players, Media Spends, and your area of expertise inside that category.
 
Categories covered are:
	
Airlines
	
Automotive
	
Beverage – Wine and spirits
	
Beverage – Beer
	
Beverage – Non-alcoholic
	
Energy
	
Entertainment
	
Fashion
	
Financial
	
FMCG – Food
	
FMCG – Non-food
	
Government & social
	
Healthcare / Humancare
	
Household
	
Kids
	
Lottery
	
Luxury
	
Media
	
Personal care
	
Real estate & developments
	
Retail
	
Services
	
Sports & events
	
Technology
	
Telecom
	
Tourism
	
Traffic & transport
Stage Two, once you have analysed each category the template then allows you to identify opportunities to target clients inside those categories ,and you develop a growth action plan to convert those clients into new business.