A proven and successful set of templates to develop a short-term growth action plan for winning new clients, but also inspires a long -term focus on identifying the new business and client growth strategies needed to reach your long-term targets for growth. 


Stage One is an analysis of categories, where you can select from the below and develop an in-depth analysis of each ( depending on the type of business you are in ). The analysis includes; Category Forecasts, Top Players, Media Spends, and your area of expertise inside that category.


Categories covered are:

  • Airlines
  • Automotive
  • Beverage – Wine and spirits
  • Beverage – Beer
  • Beverage – Non-alcoholic
  • Energy
  • Entertainment
  • Fashion
  • Financial
  • FMCG – Food
  • FMCG – Non-food
  • Government & social
  • Healthcare / Humancare
  • Household
  • Kids
  • Lottery
  • Luxury
  • Media
  • Personal care
  • Real estate & developments
  • Retail
  • Services
  • Sports & events
  • Technology
  • Telecom
  • Tourism
  • Traffic & transport

Stage Two, once you have analysed each category the template then allows you to identify opportunities to target clients inside those categories ,and you develop a growth action plan to convert those clients into new business.

New Business Strategy Tool

  • All Sales Executives, all levels, CEO’s CMO’s