A proven and successful set of templates to develop a short-term growth action plan for winning new clients, but also inspires a long -term focus on identifying the new business and client growth strategies needed to reach your long-term targets for growth.
Stage One is an analysis of categories, where you can select from the below and develop an in-depth analysis of each ( depending on the type of business you are in ). The analysis includes; Category Forecasts, Top Players, Media Spends, and your area of expertise inside that category.
Categories covered are:
- Airlines
- Automotive
- Beverage – Wine and spirits
- Beverage – Beer
- Beverage – Non-alcoholic
- Energy
- Entertainment
- Fashion
- Financial
- FMCG – Food
- FMCG – Non-food
- Government & social
- Healthcare / Humancare
- Household
- Kids
- Lottery
- Luxury
- Media
- Personal care
- Real estate & developments
- Retail
- Services
- Sports & events
- Technology
- Telecom
- Tourism
- Traffic & transport
Stage Two, once you have analysed each category the template then allows you to identify opportunities to target clients inside those categories ,and you develop a growth action plan to convert those clients into new business.
New Business Strategy Tool
All Sales Executives, all levels, CEO’s CMO’s