This document acts as a powerful and easy to follow set of templates to help you look at your ideas as a brand rather than just a product or service.
The key components covered are:
What is the core function of your product or service: What it is or what it does
How does the product or service do what it does that makes it unique (USP)
Why does this idea support your consumers other than what it is, or how it works (based on an insight or desired need)
Who; in defining your target market, the psychographic is more important than the demographic. We help you understand your consumer by recognising their need.
From there we help you identify the visual equities in your brand, placing them on one page.
The Branding Tool
Marketing Managers, Brand Managers, Agencies, Retail Executives, Sales Manager