Developed over 20 years of creative strategy and marketing, this one page captures all the necessary inputs, and pinpoints a creative proposition to develop creative against.


The importance of identifying a retailer, category, brand and shopper insight is key here, ensuring the creative platform leverages the equities of the brand and the desired equity of the retailer, resulting in success for all parties.


The Retail Marketing Brief

  • Marketing Managers, Brand Managers, Agencies, Retail Executives, Sales Managers, Digital Executives